BD launches patient safety awareness campaign in Middle East and North Africa


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The company is active commitment on all channels in its commitment to advancing patient safety and quality care

The Dubai branch of BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology organization, today announced the launch of its all-inclusive patient safety awareness campaign in the Middle -East and North Africa. The initiative is part of the company’s broader commitment to help healthcare providers tackle the most pressing challenges and reinvent the patient experience with care and safety at the center. .

As part of this campaign, BD is deploying a three-pronged approach to raising awareness about patient safety. The company will conduct engagement activities through various channels that would include training healthcare professionals on how medical technological innovations can help reduce medication errors and infections and also increase diagnostic accuracy while ensuring care and safety at all stages of the patient’s journey. BD will also engage with distributors and partners to provide training to improve the use of MedTech innovations in the region and enable healthcare providers to nurture a culture of patient safety and improve performance. results. Additionally, the awareness campaign will also extend across digital channels with Voices of Safety, a campaign involving testimonials from people sharing their stories as part of the company’s joint effort for better patient care.

“At BD, patient safety is at the forefront of everything we do,” said Maher Elhassan, vice president and general manager of BD Middle East, North Africa and Turkey. “As the region’s healthcare sector transforms, healthcare providers continue to face many challenges. As we pursue our mission to move the world of healthcare forward, it is our primary responsibility to support and equip caregivers with innovations so that they can provide high quality patient care while maintaining the most high level of security. Initiatives like these encourage stakeholders to have a profound impact in communities across the region. “

As part of BD’s continued efforts and investments to improve patient safety in the MENA region, in recent years the company has inaugurated the Center for Safety and Clinical Excellence in Dubai (CSCE), the second such facility in the world. (after the longtime BD CSCE in San Diego, Calif.). The CSCE is dedicated to serving the healthcare sector by demonstrating the potential of medical technologies and providing specialized training across the continuum of care – from medication management and parenteral drug delivery to diagnostics and solutions for clinical research, thereby helping providers meet national and international requirements. safety standards and contribute to more sustainable health systems in the region.


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