BOSTON, June 23, 2021 / PRNewswire / – Today, Campaign for a Commercial-Free Childhood (CCFC), the leading watchdog for the children’s media and marketing industries in the country, announced that it is renaming Fairplay. The announcement comes as the organization prepares to launch a major campaign for new regulations to protect American children online, similar to Britain’s Age Appropriate Design Code (AADC).
“In the more than 20 years that we have championed for children, childhood has been transformed by smartphones, tablets and an impressive range of apps and games designed to engage children, monopolize their attention and exploit their personal information for profit, “said Angela Campbell, Professor Emeritus, Georgetown Law, and Chairman of the Board of Fairplay. “While our advocacy has evolved to match the digital techniques used by corporate marketers, our name has not changed. As Fairplay, we will demand a new set of rules to protect children from the unfair and harmful manipulation of Big Tech.“
A major focus for Fairplay will be to advocate for regulations against manipulative platform design that puts children at risk and for an update to the Children’s Online Privacy Protection Act (COPPA). . The organization considers that the AADC, which comes into effect on September 2, as a model for protecting young people online. One of the core principles of the AADC is that the best interests of young people should be the primary consideration when designing online services that can be accessed by children and adolescents and that youth data should not be never be used in a way detrimental to their well-being.
Fairplay is organizing a broad coalition of advocates with a wide range of concerns regarding the online experiences of young people – including sexual exploitation, mental health issues, exposure to age-inappropriate content, and time. excessive screen – to require US design code. The campaign is funded by a generous grant from the Oak Foundation’s Sexual Abuse Prevention Program.
“The impact of child pornography is devastating and unfortunately a huge problem,” said Brigette Delay, director of the Oak Foundation Child Sexual Abuse Prevention Program. “We are delighted to support Fairplay in its work to advocate for regulations to create safe online experiences for children. We encourage others to join us in supporting Fairplay – together we can build a world where children can thrive. “
“As we continue to stand up to any company whose marketing practices interfere with the healthy development of children, it is time to demand more systemic solutions, ”said Executive Director of Fairplay Josh golin. “With a growing bipartisan consensus that the internet’s business model of collecting intrusive data and extensive engagement is harmful to children, we have a real opportunity to create the online environment that young people deserve. “
Fairplay (formerly Campaign for a Commercial-Free Childhood) is the leading nonprofit committed to helping children thrive in an increasingly commercialized and screen-obsessed culture. Fairplay runs campaigns against companies whose practices harm children, such as its current campaign to stop Facebook from posting a children’s version of Instagram. fairplayforkids.org.