Global Anti-Stretch Mark Products Market By Product, By


New York, December 27, 2021 (GLOBE NEWSWIRE) – Announces the Release of the “Global Anti-Stretch Mark Products Market by Product, Distribution Channel, Regional Outlook, Industry Analysis Report and Forecast , 2021-2027 “-
In addition, stretch marks are commonly seen in pregnant women and obese people. Generally, there are many treatments available in the market that would help in removing different stretch marks. In addition, obesity is one of the main causes of stretch marks. According to the World Health Organization, the number of obese people has tripled in the world since 1975. In addition, he also notes that there is a significant burden of obesity in the world, thus increasing the number of sufferers. stretch marks.

In addition, the demand for these products would be fueled by the increasing consumption of high calorie fast foods by a large number of people who may bring blemishes. Traditionally, stretch mark skincare products were mainly available in cream and lotion form. Although currently, many brands offer these products in several forms, including body butter, serum and massage oil. In addition, an increasing number of consumers are accepting these products, thus stimulating the growth of the market.

COVID-19 impact assessment

The outbreak of the COVID-19 pandemic has disrupted human lives as well as many industries. Strict foreclosure restrictions and stay-at-home orders have forced people to stay locked inside their homes. In addition, the manufacturing units were either closed or operated at reduced capacity. As a result, this created a big gap between supply and demand in the market.

In addition, the global pandemic has hampered the growth of the overall anti-stretch mark products market due to a drastic decline in the demand for beauty and skin care products around the world. Aspects such as staying home, social distancing standards, and strict lockdown restrictions have heavily influenced consumers’ decisions to purchase skin care products, including anti-stretch mark products, because they began to spend cautiously to buy only what was needed and the day. common products today.

Market growth factors:

The increase in the disposable income of individuals

The increase in the disposable income of individuals is playing a major role in the growth of the anti-stretch mark products market. As disposable income increases, the purchasing power of consumers also increases, thus fueling sales of stretch mark products. According to the US federal government, the GDPs of developing countries increase significantly compared to developed countries. Thus, increasing economic conditions in developing markets fueled people’s disposable incomes.

Increase in the number of pregnant women

Pregnant women are the most vulnerable to stretch marks. In addition, it has been seen that these pregnant women develop a tendency to remove these scars and marks soon after giving birth to the baby. This trend is expected to drive the demand for anti-stretch mark products in the market. Moreover, women are ready to buy the best products for themselves in order to get rid of these marks as quickly as possible. In view of this trend, market players are launching many new products specially designed for pregnant women.

Market restriction factor:

Availability of cheaper substitutes

Many companies in the market are launching personalized products that meet the needs of different skin types. In addition, these substitutes are often less expensive than popular products available in the market, posing a great challenge to the growth and demand for these products. Companies offering substitutes have an offline presence as well as an online mode that makes it easier for consumers to purchase these products. In addition, these companies are constantly launching unique products in order to maintain their competitive advantage.

Product outlook

Based on the product, the anti-stretch mark products market is segmented into creams, body butter, lotions, serum, and massage oil. In 2020, the Creams segment procured the maximum revenue share of the market and the segment is reportedly exhibiting a similar type of trend even during the forecast period. In addition, the majority of consumers choose creams for stretch marks, spots and blemishes with a rapid product launch rate. Retinol (supports and resurfaces the skin), Centella Asiatica (stimulates cell production), hyaluronic acid (plumps up wrinkles) and silicone are some of the beneficial ingredients present in these creams.

Distribution channel outlook

Based on the distribution channel, the anti-stretch mark products market is classified into hypermarkets and supermarkets, drugstores and drugstores, specialty stores, online and others. The hypermarket and supermarket segment has gained the maximum revenue share of the market in 2020. Due to the increasing demand for skin care products and increasing shelf life, majority of these stores have skilled workers in the skin care and beauty industry to provide advice and answer customer questions.

Regional perspectives

Based on the region, the Anti-Stretch Mark Products market is analyzed North America, Europe, APAC, and LAMEA. In 2020, APAC has become the leading region in the global anti-stretch mark products market. In addition, the region would exhibit the fastest growth rate during the forecast period. The growth of the regional market is attributed to factors such as increasing consumption and adoption rate of the products, with various global and local brands introducing products such as serums, lotions and creams to the region, this which would open up growth prospects for the players operating in the regional market during the forecast period.

The market research report covers the analysis of the major players in the market. Major companies described in the report include Beiersdorf AG, L’Oréal Group, Estee Lauder Companies, Inc., The Clorox Company, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Clarins Group SA, Earth Mama Organics, Crown Laboratories, Inc., and Mustela (Laboratoires Expanscience)

Strategies deployed on the anti-stretch mark products market

Sept-2021: Beiersdorf has extended its geographical footprints by opening a new factory in Leipzig. This expansion aimed to create the dimensions for long-term and sustainable growth in the Beiersdorf production network.

May-2020: Mustela unveils a 2-piece Maternity Maternity Care Set: Breastfeeding Comfort Balm and Scent-Free Stretch Marks Cream. The aim of the Stretch Marks Cream Without Perfume is to provide hydration to stop the appearance of stretch marks. The breastfeeding comfort balm protects the skin during breastfeeding.

May-2018: Mustela launches a new maternity range. The range includes seven products as well as a Firming Bust Cream, a Firming Body Gel, a Stretch Marks and Light Legs Prevention Oil. The range aims to help restore and strengthen the skin.

Scope of the study

Market segments covered in the report:

By product type

• Creams

• Body Butter

• Lotions

• Serum

• Massage oil

By distribution channel

• Hypermarket and supermarket

• Pharmacies and pharmacies

• Specialized store

• In line

• Others

By geography

• North America

o United States

o Canada

o Mexico

o Rest of North America

• Europe

o Germany



o Russia

o Spain


o Rest of Europe

• Asia Pacific

o China




o South Korea

o Singapore

o Rest of Asia-Pacific



o Argentina

o United Arab Emirates

o Saudi Arabia

South Africa

o Nigeria

o Rest of LAMEA

Profiled companies

• Beiersdorf SA

• L’Oréal Group

• Estée Lauder Companies, Inc.

• The Clorox company

• The Himalaya Drug Company (Himalaya Global Holdings Ltd.)

• Groupe Clarins SA

• Earth Mama Organics

• Crown Laboratories, Inc.

• Mustela (Laboratoires Expanscience)

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• The largest number of tables and figures on the market

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