Kerala’s most favorite bi-monthly women-centric magazine, Grihalakshmi, has launched a strong campaign against recent atrocities against women and dowry oppression in Kerala. The campaign is under the hashtag # SayNoToDowry & Abuse. The magazine’s cover page features famous Mollywood film actress Rima Kallingal covering her face, with the message that it’s not the face that’s important, but the idea. The issue contains stories of the experiences of various women who have had to endure persecution in silence for fear of being blamed and isolated by society.
Grihalakshmi’s cover story chronicles the miserable life of a girl who was brutally abused by her partner without any contact with the outside world for a year, in her apartment in Kochi. It also includes a story about Vismaya who became the recent victim of dowry abuse that recently made headlines in the state.
Speaking about the campaign, MV Shreyams Kumar, Managing Director of Mathrubhumi Group, said: âThe issue of dowry abuse is a very big social stigma for our society as a whole, there have been many cases where families neglect and ignore the agony and pain of their daughters when she confesses to being abused by her in-laws making them helpless leading them to take drastic measures to end their life . Through this campaign we want to educate, engage and reform society and strive to ensure that we do not hear of another case of Vismaya in the near future â.
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