Growing Matters kicks off BeSure! Stewardship campaign to help care for pollinators and other wildlife during planting season

Campaign promotes implementation of best management practices when using neonicotinoid products on crops and urban landscapes

WASHINGTON, March 7, 2022 /PRNewswire/ — It’s “BeSure!” »

Growth Matters

The agriculture industry collaboration led by Growing Matters today launched its fourth annual report Be certain! stewardship awareness campaign to promote best management practices when using neonicotinoid products on farms and in urban landscapes.

the Be certain! uses a wide range of media channels, including print, radio, digital and social media to remind farmers, crop protection applicators, streetscape applicators, agricultural supply retailers and others to ensure label instructions and stewardship measures are followed for neonicotinoid products, minimizing any potential impact on pollinators and other wildlife.

Over the past three years, the Be certain! The campaign is estimated to have reached millions of people by giving them access to a wide range of information resources to help them use seed treatments responsibly and avoid exposure to pollinators and wildlife.

“As we enter the fourth year of the Be certain! campaign, we know we were able to reach a wide range of key stakeholders – from farmers to landscapers – to encourage them to follow easy-to-understand actions when using neonicotinoid products, such as applying them at times when pollinators are not active,” said Thomas SmithExecutive Director, National Pesticide Safety Education Center (NPSEC), one of the Growing Matters coalition partners.

In addition to NPSEC, the campaign has been endorsed by the American Seed Trade Association (ASTA), the National Corn Growers Association, CropLife America, the Agricultural Retailers Association, and the American Soybean Association, among others.

“Farmers rely on many options to produce a safe and reliable crop – and neonicotinoid seed treatments are one of those options that are helping us grow better soybeans,” said the president and director of American Soybean Association. Arkansas soybean farmer Brad Doyle. “ASA is proud to support the Be certain! campaign every year, because we want all farmers to be aware of proper use guidelines and to be part of our industry conscience in managing pests while protecting pollinators and other wildlife that we truly value.

In addition to focusing on major crops such as corn and soybeans, the Be certain! The campaign also includes fruits, nuts, vegetables, grass, trees and ornamental plants protected with neonicotinoid products. This year, the campaign continues its reach across the United States by expanding to Texas and Arizona.

Neonicotinoids are particularly valuable to the citrus industry in Florida and California. The deadly citrus disease Huanglongbing affects both the quality and quantity of orange blossom nectar. Neonics are believed to help stem the disease and therefore help bees produce more and better quality orange blossom honey.

“Citrus growers rely on neonicotinoid products to control invasive pests such as the Asian citrus psyllid (ACP), which is the sole vector of the destructive citrus greening disease,” said Mike AertsVice President of Scientific and Regulatory Affairs, Florida fruit and the combination of vegetables. “The BeSure! campaign reminds our growers that we must be as diligent in protecting pollinators and other wildlife as we are in protecting our crops from serious diseases.”

Growers, applicators and others can visit the website for up-to-date management advice and information. the Be certain! The site also includes the ASTA Guide to Seed Treatment Stewardship, which includes videos and brochures to show how treated seed can be used in a way that avoids exposure to pollinators and pests. other wild animals. The site has a wealth of links to explain how neonicotinoid applications can be used responsibly, including the comprehensive guide to pollinator and pesticide management. Two downloadable fact sheets containing five quick tips to guide best management practices during the planting season – one for growers and one for applicators – are also available.

Over the next few weeks, the campaign will be sharing relevant updates and top management tips via social media content (search using the hashtag #Be certain), radio programming, outreach through industry trade groups, and a variety of digital content. For more information, please visit:

About Growing Matters
Agriculture and horticulture are essential to feeding families and communities. Feeding a growing population, enhancing our environment and a sustained commitment to environmental protection are basic needs that matter. Crop protection products, both natural and synthetic, are important tools that protect plants against stubborn and invasive pests that can devastate crops and urban landscapes. Growing Matters is funded by a consortium of companies committed to an open and healthy scientific discourse on the management, benefits and alternatives to neonicotinoid insecticides in North America. Consortium members include Bayer, Syngenta, Valent United StatesBASF and Mitsui Chemicals Agro, Inc. The Be certain! The campaign is also supported by Gowan Company and PBI Gordon Corporation.

Visit for information, reports, videos and infographics on the benefits of neonicotinoid insecticides.

About the American Seed Trade Association (ASTA)
Founded in 1883, the American Seed Trade Association (ASTA) represents more than 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is the primary voice of action in all matters concerning the development, marketing and circulation of seeds, related products and services throughout the world. The wide range of members of the association offers varieties ranging from alfalfa to zucchini and all types of production, including conventional, organic and biotech. ASTA promotes the development of better seeds to produce better crops for a better quality of life. Go to

About the National Pesticide Safety Education Center (NPSEC)
The National Pesticide Safety Education Center serves and supports pesticide safety education outreach programs in all US states and territories. NPSEC works to strengthen this national system by improving the quality, consistency, and accessibility of educational offerings, promoting collaboration, and leveraging educational resources and learning assessment tools. For more information, visit

About the American Soybean Association (ASA)
The American Soybean Association represents American soybean growers on national and international policy issues important to the soybean industry. The ASA has 26 affiliated state associations representing 30 soybean producing states and more than 500,000 soybean growers. Find more information at

Invoice marks
Senior Vice President
Wear Novelli
[email protected]
(404) 510-9347

Kara Maddox
Communication & Engagement Manager
National Pesticide Safety Education Center
[email protected]
(708) 370-3446



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