Koo has announced a slew of hyperlocal initiatives in multiple Indian languages to empower, engage and inform voters before they cast their ballots in the upcoming Legislative Assembly elections, the microblogging platform said. Koo will undertake feature enhancements and awareness campaigns to build voters’ confidence in the electoral process and guide them to make an informed decision while exercising their right to vote.
Koo will launch a dedicated section on the platform for live updates, news on candidates, parties and constituency level announcements, which will be available in Hindi, Punjabi, Marathi etc. for the benefit of voters in polling-bound states.
Additionally, Koo will offer native language chat rooms to facilitate healthy discussion and debate on election-related topics in real time. The platform’s Live functionality will allow users to create sessions, invite their communities to participate, and capture live events through the interface.
Koo will launch information campaigns in Indian languages to educate voters on their rights and responsibilities. As part of the campaign, Koo will also hold quizzes on topics such as voter registration, downloading the EPIC map, and more. to provide an engaging user experience.
In addition, celebrities and influencers from the platform will volunteer for voter education campaigns. It will help expedite voter registration through its dedicated “election volunteers” tasked with registering voters in each constituency.
In addition, to identify and curb hateful content, the Koo has implemented a mechanism for managing feedback arriving on the platform.
Aprameya Radhakrishna, Co-Founder and CEO of Koo, said, “As a multilingual platform that democratizes the voice of Indians, the special features of the Koo app will provide users with a real-time experience around elections – in their native language – and allow them to engage with like-minded people on survey-related topics. Our awareness campaigns in local languages will help enrich voters’ knowledge, provide an element of trust and enable people to make informed decisions. As an unbiased, open and trusted platform, we will follow the guidelines laid down by the Election Commission of India to ensure that the Koo app is optimally leveraged to bring about positive and progressive change in society.”
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