NBA’s Tacko Fall Joins AOA Public Affinity Campaign

(PRESS RELEASE) ST. LOUIS – The American Optometric Association (AOA), our nation’s leading authority on quality eye care and health advocate, has announced a new partnership with professional basketball player Tacko Fall to promote Eye Deserve More, a national campaign to raise awareness of the vital role doctors of optometry play in eye care and the overall health of Americans.

“As a professional basketball player, taking care of my body is so important,” Tacko says. “Seeing an optometrist is part of my annual health routine before the start of each season to make sure my eyes and body are healthy and that I am able to perform at my best every game. That’s why I’m thrilled to partner with AOA in encouraging everyone to think about your eye health when you think about your overall health.

Good eye health and vision, along with speed and strength, are essential to the performance of athletes. Through annual comprehensive eye exams, the Doctor of Optometry can not only detect if an athlete has vision problems, but also provide clinical information to help them see and perform to the best of their ability. Eye exams also protect overall health by allowing doctors to detect more than 270 serious health problems, including diabetes, high blood pressure, and even some forms of cancer.

From a young age, Tacko has been very attentive to his eye health after receiving his first pair of glasses at the age of five due to myopia (nearsightedness) and having a brain tumor removed at the age of 17. Based on personal experience, Tacko hopes to reach people with a clear message that even if you don’t think you need glasses or contact lenses, or if your prescription hasn’t changed, it’s still important to see a doctor. optometrist to screen for underlying eye problems and overall health.

“Quality in-person care isn’t just for elite athletes, it’s something we should all expect as an essential part of our overall health and well-being,” says President of the AOA, Robert C. Layman, OD. “Optometrists regularly examine asymptomatic patients who come in for an appointment, then diagnose them with serious eye health and other problems. Whether you are a nurse, a teacher, a delivery person, someone who spends all day at a computer or outdoors, it is essential that you see a Doctor of Optometry in person every year.

Earlier this year, the Eye Deserve More campaign partnered with USA Surfing and professional surfer Caroline Marks to educate the public on the importance of regular and comprehensive care for eye and vision health. The campaign continues to reinforce that every American deserves to have a complete picture of their eye and overall health with comprehensive in-person care from an AOA physician.

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People are encouraged to visit AOA.org/EyeDeserveMore to hear more real stories and find a local AOA Doctor of Optometry near them.


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