What they are and how they work

Migraine is a neurological condition that results in recurring headaches characterized by severe throbbing or throbbing pain. According to the National Institute of Neurological Disorders and Stroke, approximately 12% of people in the United States suffer from migraine. There are two types of migraine treatment: abortive and preventive. Abortion treatments work to stop a migraine […]

Vision Express hires PR agency for Lineker campaign

Optical retailer Vision Express seeks to “consolidate its brand position as a leading eyewear supplier” and “redefine its credibility” in the sunglasses category by promoting its sunglasses line with the new brand ambassador, Gary Lineker. Frank’s mission is to deliver a mainstream campaign strategy that drives both awareness and consideration and strengthens the brand’s association […]

As GSK and Aurinia warm up lupus nephritis category, analyst assesses doctors’ first impressions

The lupus nephritis category is engaged in a very first brand battle: two new drugs in the category with very different profiles and marketing strategies. Benlysta from GlaxoSmithKline, the proven and already approved drug to treat systemic lupus, got its indication for lupus nephritis in December, while the new Aurinia got its first-ever drug approval […]

CCFC goes fairplay and launches radical new campaign to protect children online

BOSTON, June 23, 2021 / PRNewswire / – Today, Campaign for a Commercial-Free Childhood (CCFC), the leading watchdog for the children’s media and marketing industries in the country, announced that it is renaming Fairplay. The announcement comes as the organization prepares to launch a major campaign for new regulations to protect American children online, similar […]

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