October is fast approaching and with it Breast Cancer Awareness Month.
Many European royals sponsor cancer research and awareness associations, and Belgium is no exception.
On Tuesday September 14, the Belgian branch of Pink Ribbon launched its 2021 campaign and it did so in the presence of the new member of the Belgian royal family, Princess Delphine. His Royal Highness was commissioned to design the ribbon for this year’s campaign, due to his previous work as a designer.
She chose to incorporate her Love Line design on the symbol because, as she explained, “We are all involved in breast cancer, to listen, to empathize and to be patient, to care. “Love” to me means “all of us”, not just the person who is sick ”.
The ribbon will be on sale from September 20 in more than 900 stores across Belgium for € 3. For each ribbon sold, € 2 will be donated to Pink Ribbon to fund their research and awareness campaigns.
Breast cancer overtook lung cancer in 2020 and is now the most frequently diagnosed cancer in the world. Many associations around the world are working to raise awareness of self-screening and early diagnosis as a way to reduce the impact that a tumor can have on a patient’s health.
Between 2020 and 2021, the Cancer Registry Foundation said 4% of all breast cancer cases were undiagnosed because healthcare facilities were so overwhelmed by the pandemic that elective examinations and visits sometimes went undiagnosed. had to be suspended. There are also concerns that patients are concerned about going to health facilities that also treat people being treated for coronavirus.
Princess Delphine of Belgium is the daughter of King Albert II from his relationship with Baroness Sybille Selys de Longchamp. She fought for a long time for her recognition as the daughter of King Albert and she obtained the title of Princess of Belgium and the style of Her Royal Highness in October 2020.