The Rise up campaign is led by Team Canada Olympians Andre De Grasse and Jennifer abel
MONTREAL, 23 Aug 2021 / CNW Telbec / – Canadian fashion retailer RW&CO. collaborates with nine extraordinary ambassadors for its Fall 2021 campaign. RW&CO. continues on the path of optimism within the community, from its spring campaign “Ready to Reimagine” to “Rise Up” this fall – the mark typed André De Grasse, Jennifer abel, Manjit Minhas, Merrifield Lane, Hamza Haq, Michaella shannon, Ingrid Falaise, and Mélissa and Sacha Leclair inspire Canadians to meet all the challenges they face.
For fall 2021, RW&CO. highlights the resilience stories from its talent roster. The unique story of each ambassador will be presented in a RW Conversations video series, which will be shown online and in stores. “Our fall 2021 ambassadors are emblematic of the rich and diverse Canadian mosaic. They each demonstrate an inspiring ability to face challenges head-on and, against all odds, to rise to the occasion, ”said Michele Slepekis, vice president of marketing and e-commerce at RW&CO. The list of ambassadors includes:
Tokyo Olympic Gold Medalist André De Grasse (“Mental preparation”) and silver medalist Jennifer abel (“Goal Setting”) are new faces for the brand, continuing RW&CO’s rich history of partnership. with Canadian athletes. from Canada the fastest man and from Canada the most famous pool veteran continues to inspire with his courage and determination.
Host on air Michaella shannon (“Ally”) and Actor Hamza Haq (“Using vulnerability as a source of strength”) are industry leaders on and off screen. These rising stars are present far beyond the stage: Michaella, a member of the Frog Lake First Nation, advocates for the reproductive health and self-esteem of young women, while Hamza actively advocates for inclusion in the industry. cinematographic.
Quebec actress and bestselling author Ingrid Falaise (“The Power of Positive Thinking”) is committed to being a strong advocate for women’s rights and continually speaks out against domestic violence, acting as a symbol of strength and courage for many.
Designer duo Mélissa and Sacha Leclair of Leclair Decor (“Creating Your Space”) has transformed its interior design business into an internationally renowned practice and a highly coveted household goods brand.
Spring 2021 RW&CO. ambassadors Manjit Minhas (“The beauty of empowered women”) and Merrifield Lane (“The Entrepreneurial Fire”), well-known TV entrepreneurs The dragon’s lair, back to defend Canadian entrepreneurship.
For RW&CO’s revolutionary ambassadors, hardships have taken many forms and forms, but never stopped them from rising; now viewers can glean pearls of wisdom from these pioneering and revolutionary leaders. In his RW Conversations, De Grasse shares how he stays focused in great moments: “When I walk on a track and settle into the starting blocks, I need to be locked up. The only thing that matters is that moment… And that’s what leads to it. moment that determines what I am capable of accomplishing. “Sprint to Gold in Men 200m final in TokyoAndre secured his place in Olympic history by breaking the previously held Canadian sprint record and winning his fifth Olympic medal. As an advocate for Indigenous rights, healing and reconciliation, Shannon shares a powerful lesson of unification in her RW Conversations: “We have a window of opportunity to make sense of the word alliance. Take the time and make an effort to educate yourself, your community and your peers.”
WORK FROM ANYWHERE
Inspired by these industry leaders and their unwavering determination, the RW&CO Fall 2021 collection. embraces optimism. The brand builds on its workwear DNA – complemented, of course, by an ease to “work from anywhere”. The collection was designed for the ever-changing needs of consumers during the pandemic; in particular, to maximize comfort without compromising on style. “From a fashion standpoint, fall is our favorite time of year. As we navigate the next normal, we want our customers to feel and look their best.
The collection and the launch of the campaign 23 Aug 2021 at RW&CO. stores and online at rw-co.com.
ABOUT RW&CO., A BRAND OF REITMANS (CANADA) LIMIT.
RW&CO. is a anywhere working fashion brand for discerning men and women. Priority to fit, fabric quality and versatility, RW&CO. creates collections that help clients congregate anywhere, whether they are working from home or the office. RW&CO. operates 78 stores averaging 4,500 square feet in premium locations in major shopping centers across Canada and offers online shopping on rw-co.com.
ABOUT REITMANS (CANADA) LIMIT
The Company is a leading retailer of specialty women’s clothing with outlets across Canada. The Company operates 412 stores, including 242 Reitmans, 92 Penningtons and 78 RW&CO. The Company is a publicly traded company listed on the TSX Venture Exchange (TSXV: RET) (TSXV: RET-A). For more information visit www.reitmanscanadalimited.com.
SOURCE Reitmans (Canada) Limit
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