“She is our eternal muse”. The powerful campaign of Camilla and Marc

Camilla Freeman-Topper and Marc Freeman for the ovaries. Talk about them. campaign

Let’s put it bluntly. When you purchase a piece from the CAMILLA AND MARC boutique Ovaries. Talk about them. collection, all proceeds go directly to research. No red tape, no agencies, no excess, just every dollar goes to the science that matters – to the UNSW Ovarian Cancer Research Group under the leadership of Associate Professor Caroline Ford. Since its launch, this campaign has raised over $500,000, with funds earmarked for the hiring of two key research scientists.

By now, you may have seen a variety of well-known faces talking about the campaign via social media, all showing their support for the cause while wearing pieces of the capsule. The charity collection features chic t-shirts, sweaters and accessories, each with the call to arms slogan: Ovaries. Talk about them.

When Camilla Freeman-Topper and Marc Freeman lost their mother to ovarian cancer, they were only 11 and 13 years old respectively. It irrevocably changed their world. So this campaign has become not just a mission to help end ovarian cancer, but a remarkable way to honor their mother.

Even today, there is no test for ovarian cancer, despite it being the deadliest female cancer. Symptoms often go unnoticed due to their similarities to other more benign female causes. This year, CAMILLA AND MARC hopes to raise 1 million Australian dollars, an amount that would be dramatically beneficial in helping to change the poor detection methods that currently exist.

GRAZIA spoke to Freeman-Topper about Camilla and Marc’s most inspiring legacy, and the impressive momentum it’s taking.

Camilla and Mark
Camilla Freeman-Topper and Marc Freeman with Associate Professor Caroline Ford

Congratulations on this year’s launch of your ovaries. Talk about them. campaign. Have you noticed an encouraging increase in conversations around the fight against ovarian cancer since last year?

Thank you so much. We are so honored to have such amazing people around the world join our conversation to help raise awareness and raise much needed funds. What’s so special about our campaigns is that we provide a safe community and platform for real families, survivors, loved ones to share their stories to help them empower themselves and create real connections. There is certainly an incredible conversation that keeps growing every year. The important thing to note is that every conversation counts, whether it’s with family, over dinner, or on social media. Part of this campaign is encouraging women and men to share their stories, there’s so much power in that. And if that level of sharing can happen on a global level, I truly believe we can come to a tipping point where awareness of this disease will enter the mainstream.

The fact that your fundraising has now made it possible to hire research scientists and nurses, are you confident that the next five years will see greater improvements in treatment and detection?

The hope is that with our continued support, Associate Professor Caroline Ford can have an early detection test in clinical trials within 4 years, which if successful would be a simple blood test made available to women around the world during their regular visit to the general practitioner each year.

Can you tell us a bit about the collection and the ambassadors this year?

Our ovaries. The Talk About Them unisex capsule collection comes in a deep navy and cream and this year the collection includes a sweater, hoodie, two t-shirts, a kids’ t-shirt, a cap and a canvas toe . This year we thought it was very important to include a children’s piece to ensure that the message is universal and reaches all generations. We are so honored to have amazing families, survivors and brand friends supporting us this year such as Jess Gomes, Maddison Brown, Nicole Warne, Victoria Lee, Madeleine Madden, Gabriella Brooks, Jaimie Alexander, Georgia Fowler , Sabrina Dhowre-Elba, Paulina Porizcova to name a few!

What do you think your mom would say about everything you’ve accomplished in your career, especially creating this campaign?

I hope she would be proud that we stood up for something she unfortunately didn’t get the chance to do. She always sought out those who needed support, those who needed a stronger voice to defend them. She has always stood up for others, and I hope that through the work we do, awareness, funding, and a safe community to start these much-needed conversations, we honor her in the best way possible.

Is she the lifelong muse of CAMILLA ET MARC?

When Marc and I first discussed the idea of ​​starting a brand together – we knew then that we wanted to create a whole world for women to feel confident, fearless and powerful – to make our mother proud. She is definitely our lifelong muse.

Shop the collection here

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