Spice Money and Religare Broking Launch Demat Awareness Campaign

Spice Money, a rural fintech, has launched a digital campaign in partnership with Religare Broking Ltd to provide rural citizens with fair access to investment opportunities.

The campaign via TV commercial (TVC) highlights how rural citizens can get help to open a free Religare demat account at their nearest merchant or kirana store served by Spice Money adhikaris, and the importance of these accounts as the main condition for investments. . “The TVC, with its essence rooted in rural India, connects the basic aspirations of a young Bharat, the ease of opening a Demat account, and the many financial opportunities and resulting financial prosperity that a Demat account can pave the way,” the firm said.

Kuldeep Pawar, Senior Vice President and Head of Marketing at Spice Money, said, “Spice Money is committed to being part of the financial inclusion journey the country has embarked on. With the ten lakh strong Spice Money Adhikari network serving over 18,000 PINs in India, we have now partnered with Religare Broking, one of the leading securities firms, to truly democratize investment opportunities. Our new digital TVC showcases this partnership and highlights how it will bring the citizens of Bharat a plethora of investment opportunities, so far available primarily in urban India, as we work towards our commitment to bridging the rural-urban divide. . »

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