The partnership will amplify UNICEF’s global #OnYourMind campaign which calls for commitment, communication and action to promote good mental health for every child
The ICC has partnered with UNICEF to increase awareness of the mental health and well-being of children and adolescents throughout the T20 Men’s World Cup, which kicks off on October 17.
The partnership will amplify UNICEF’s global #OnYourMind campaign which calls for commitment, communication and action to promote good mental health for every child.
The T20 World Cup – the largest ever in the United Arab Emirates and Oman – features 45 matches across four venues.
The partnership will highlight the need for more conversations about mental health and wellness.
âThe #OnYourMind campaign at the T20 Men’s World Cup will call for more engagement, connection and conversation around mental health and physical well-being,â said a press release from the ICC.
âThrough this initiative, ICC will use its global platforms, including its broadcast and digital channels to support UNICEF’s work and get the message out,â he added.
According to the latest available estimates cited by the ICC in its press release, it is estimated that more than one in seven adolescents between the ages of 10 and 19 live with a diagnosed mental disorder worldwide.
âThe COVID-19 pandemic has only exacerbated the problem. School closures and physical distancing measures have reduced the usual coping mechanisms of children and youth and have contributed to increased isolation and mental health risks.