The Blue Faery “Love Your Liver” public awareness campaign

The “Love Your Liver” campaign (#LoveYourLiver) aims to educate the public and populations at risk about liver disease and thus help prevent hepatocellular carcinoma (HCC). By associating Valentine’s Day, a well-known holiday dedicated to love, with HCC, a serious illness that can go unnoticed, the subject will be more accessible and more memorable. In the 2022 campaign, we are focusing on African Americans as a population group at higher risk of developing HCC.

In America, one in three adults lives with liver disease and 50% of Americans live with at least one major risk factor for liver disease. Hepatitis C is a common cause of liver cancer and more than 3.2 million Americans have contracted it. Of these, 704,000 are African Americans. African-American women are 30% more likely than the national average to die from liver cancer, and African-American men are 60% more likely. Most types of liver cancer are preventable, but especially in the African American population, symptoms are often undetected, overlooked, or do not develop until later stages of the disease.

Blue Faery will host a live webinar on Saturday, February 19 between 1:00 p.m. and 2:30 p.m. ET to raise awareness and increase cancer and liver disease prevention. To register for the event, head over to LoveYourLiver! page.

The event will include very special guests

  • Gospel singer and campaign spokesperson Maranda Curtis will debut her new song.
  • Dr. Lewis Roberts, gastroenterologist at the Mayo Clinic, will lead the discussion on liver disease and liver cancer in African American/Black communities.
  • Sheila Thorne, President of MHMG and recently named Schneps Media Power Woman of Manhattan, will moderate the discussion.

Other panelists include nurses from the National Black Nurses Association

In response to requests from our Physician Advisory Board, Blue Faery: Adrienne Wilson Liver Cancer Association is conducting a 28-day public awareness campaign titled “Love your liver! focus on prevention and early detection of HCC. The LoveYourLiver! The page hosts a number of patient stories and videos that will help doctors and patients discuss the risks of cancer and liver disease more easily.

Blue Faery is a non-profit company established in memory of Adrienne Wilson, who died of stage IV liver cancer at the age of 15. Adrienne had contracted hepatitis B and hepatitis C from her mother during childbirth (i.e. vertical transmission), but this chronic infection was asymptomatic and went undiagnosed until his primary liver cancer is discovered as a result of secondary symptoms. Although Adrienne is not the typical age, gender or ethnicity for HCC, she has experienced the most common cause: viral hepatitis. Blue Faery has dedicated time and energy to creating HCC research, education and advocacy programs. Now we are launching programs focused on prevention. Liver cancer is one of the deadliest cancers, yet it is highly preventable.

The campaign launched on February 1, and a new video will be released every day to help people better understand liver disease and liver disease prevention. The campaign page can be found at The official love your liver The campaign hashtag is #loveyourliver. Please use this hashtag in February to promote early detection and prevention of cancer and liver disease. Feel free to tag @bluefaerylivercancer in your social media posts using the profiles below:

Facebook: @bluefaerylivercancer
Twitter: @bluefaeryliver

LinkedIn: @blue-faery

Instagram: @bluefaeryliver

Join us on this journey to raise liver cancer awareness, educate your patients and staff about liver disease, and help everyone love their liver!

Campaign goals

the love your liver ccampaign aims to:

  • Raising awareness of primary liver cancer
  • Educate the public about common causes of HCC
  • Prevent liver cancer by identifying risk factors associated with HCC
  • Improving early disease detection by motivating at-risk populations to take action

The campaign website uses fun, creative, accessible and impactful messaging to avoid liver cancer stigma and provides clinically accurate yet digestible content to educate the public about liver cancer and liver disease. It describes ways to identify liver disease, prevent liver disease, get tested for liver disease, and identify early symptoms of the disease. We hope to create a lasting and measurable impact on the public to inspire them to take the necessary steps to prevent liver cancer and liver disease.

Target audiences

The campaign can be a vehicle to advance patient education and a way to encourage patients to discuss their risks with their doctor. Physicians can share campaign information with at-risk patients, and we anticipate that some patients will approach their physicians as a result of the campaign.

The primary audience is people potentially at risk for HCC due to known underlying liver conditions or potentially at risk for liver disease that can cause HCC due to lifestyle, viruses (HBV, HCV) or HIV. ‘environment. The secondary public is made up of carers from the population of the primary public; Blue Faery has found that for every patient who joins their online community, two caregivers join. Caregivers tend to respond to more outreach opportunities, including online advertising.

The campaign site provides materials and messages aimed at these two audiences and answers key questions they may have, such as:

  • Why would I be in danger?
  • Why should I care about my liver?
  • How do I know if my liver is healthy?

Price !

In addition to receiving accurate and actionable information, people who sign up to take daily liver-protective steps outlined by the campaign have a chance to win prizes, including an Apple Watch.

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