The Tamil Nadu Narcotics Intelligence Bureau (NIB), along with the State Police’s Criminal Investigation Department (CID), have teamed up with animators in a campaign against drug abuse and to raise awareness among young people to drug use.
Two animated characters, Tukker Pandi and DJ Rave, will impress young people against drug use and how it affects their lives and those of their families.
While ‘Tukkar Pandi’ dressed in a yellow shirt and ‘veshti’ sporting dark glasses delivers the dialogues of iconic Tamil stars, Rajanikanth and Vijay, DJ Rave is all about punk style and pierced eyebrows and caters especially to the youth.
Pandi in a 40 second video created by the NIB-CID team with professional animators says, “Naan oru thadava sonna, nooru thadava Sonna mathiri” (If I say it once, it’s like saying it a hundred times).
The animated character, Pandi says, “Similarly, if you abuse drugs once, your 100 years of life are lost. So avoid drugs and live 100 happy years.”
Rave, in another 40 second video, asks, “What is common between Vijaya’s ‘Master’ and Ajith’s ‘Valimai’, ‘No…it’s not Nayanthara or Prakash Raj’ , “these two heroes fight against the drug mafia”, Joint the battle against drugs.
Mahesh Aggarwal, ADGP Crime, in an interview with IANS, said: “We have linked up with professional animators and brought in a social media team to come up with a series of short animated videos and films. with characters like Tukkar Pandi and DJ Rave. We expect this to be a hit with the public and to raise awareness about drug addiction.”
He said the department plans to produce such videos regularly.